Over the last 10 years a large number of small and midsized businesses have implemented one or more generations of ERP systems to help manage their day-to-day business process. During this time there has been an increased demand for access to key information in order for businesses to make more informed decisions and improve their overall business health. This is where the term Business Intelligence (BI) was introduced. Over the next several months we will release a series of articles to introduce the key concepts and processes that every business should be aware of. We’ll also be linking those concepts to tools that will allow you to leverage them appropriately and recommendations on how to best implement them in your business.
First and foremost we want to start with what BI is. Business Intelligence is a broad category of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions. BI applications include the activities of decision support systems, query and reporting, online analytical processing, statistical analysis, forecasting, and data mining.
Business intelligence applications can be:
- Mission-critical and integral to an enterprise’s operations or occasionally used to meet a special requirement
- Enterprise-wide or local to one division, department, or project
- Centrally initiated or driven by user demand
The term Business Intelligence was coined as early as September 1996, when a Gartner Group report said:
“By 2000, Information Democracy will emerge in forward-thinking enterprises, with Business Intelligence information and applications available broadly to employees, consultants, customers, suppliers, and the public. The key to thriving in a competitive marketplace is staying ahead of the competition.” Making sound business decisions based on accurate and current information takes more than intuition. Data analysis, reporting, and query tools can help business users wade through a sea of data to synthesize valuable information from it – today these tools collectively fall into a category called “Business Intelligence.”
BI tools improve decision making abilities. According to Meridith Levinson in the January 15, 2006 cio.com article entitled Business intelligence: Not Just for Bosses Anymore, “Companies that use BI to uncover flawed business processes are in much better position to successfully compete than those companies that use BI merely to monitor what’s happening.” At the end of the day Business Intelligence is used to help companies monitor and analyze organization performance as well as plan for future success.
BI tools connect team members to key business information and simplify the process of collaborating and sharing information. In addition, businesses gain insight to the overall health of a business by analyzing their operations and improving the alignment of organizational goals with individual activities. In the end, companies are able to increase profitability based on revenue enhancements, expense reductions or both while improving customer and employee satisfaction. Not to mention, reduced organizational risk as a result of stronger internal control structures caused by increased monitoring of organizational results.
In our next BI article we’ll review the key terminologies, tools and technologies related to BI to help you gain a better understanding of what your options are.